How Pay-Per Click Works

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How Pay-Per Click Works

Anyone working online has the one ultimate goal to rank their website high on Google.  It is a tough ask to get ranked on Google, it requires a lot of knowledge and a lot of work has to be done in some time to get the ranking one requires. The problem which arises is that most people are not digital experts and sometimes people refuse to wait longer as most ways of attaining a higher rank requires time and even then the results can be unpredictable.

This is where people use other ways such as pay-per-click which most of the times produces expected (or better) results, though its paid and demands quite a hefty budget, you will get the leads you wish for and your investment will be worth it. So what is PPC?


What is PPC?

Pay-per-click is a time sensitive campaign so it is imperative that you understand how it works in order to get the most out of it, we recommend you to always concern expert PPC service providers to setup your campaign because it is a matter of dollars. PPC is the type of advertisement where you designate a budget for your ads to run for specific period of time on Google and other social media platforms such as Face book and instagram.  This is where the ads of your website or services are shown on the platform of your choice and whenever a user clicks on your ad you will have to pay for that click hence the name pay-per-click.

One thing you need to understand is that PPC is a very expensive form of advertisement which is not recommended to be used in a longer term. It is best to use PPC when the business is at a start, it is better to carry out PPC with SEO to supplement your website’s SEO and as you will start getting organic results you will gradually reduce PPC campaigns.


Types of PPC campaigns

Most of PPC campaigns can be put in to two categories which are Google ads and social media ads.

Google Ads and Search Ads

Through PPC campaign you designate a budget to Google to run your ad. Google then shows your ad on the top and bottom of an organic search result and once your ad is clicked by someone Google deducts the cost of the click from the budget and once the budget ends Google will stop running you ad.

Another form of PPC is the search Ads which probably the most common PPC campaign. This is where you write your address and keywords on which you want your ad to run and when someone searches those keywords your ad will be shown on top or right side of Google searches. Your ad runs for a specified period of time, in that time when someone clicks on your ad you will have to pay for that click. It is that simple.


Pre-Roll Ads

This advertisement takes the form of a video. Most of you have probably seen it on YouTube just before the start of the video you searched. It runs for a few seconds on your video and whenever it gets a click you have to pay for it.


Face book Ads

Face book offers a whole variety of ads where you have the option of defining your audience with regards to the location; interest etc. or you can just run it generally.

face book provides another great option where you can boost your post and it will turn a simple face book post on your business account into an Ad which will be presented to the audience whom you want to show it to.  Face book provides the best option when it comes to PPC campaigns as you will find most PPC service providers recommend you to run PPC campaigns on face book as a whole world resides on face book.


So it is up to you how you run your campaign, but do remember to conduct a proper research as to how and when to run a PPC campaign to harness the best results.



Keep visiting DigiDexterous for more intereting blogs and articles from the digital marketing experts.

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