Since every SEO is familiar with the weightage that on-page factors of SEO have over off-page it is crucial to understand the game changing on-page factors of 2019. After the Google Rank Brain update the importance of on-page SEO and its factors sky rocketed. It is a well-known fact that if the On-page SEO of your website is done brilliantly there is not much left for you to do with the off-page as far as rankings of the keywords are concerned.
The year 2019 has come up with even more emphasize on on-page and to make it more effective it focuses to make certain tweaking to some of the most important ranking factors such as content, LSI keywords, page-speed, meta tags, internal linking structure, use of canonical and many more. Here is the list of some important on-page elements to take a look again in 2019.
In-Depth Content & Keyword Density
Publishing in-depth content based on research will surely outrank your competitors in 2019. Research by Brian Dean the founder of back-linko showed that highest number of pages on 1st page of Google have content with word count more than 1800 words. In-depth high quality content not only engages your audience but it also provides all the answers of their queries that made them land onto your website. So, if you have started focusing on in-depth, research based, and high quality content your chances of ranking better and driving more traffic will surely increase.
One of the basic question that comes up in the mind of many SEO’s is the keyword density or the amount of keyword(s) used in per 100 word of content. Well, surely now you don’t need to think about that. There is no such concept of keyword density anymore. You will only need to use keywords to tell the visitors and the search crawler about the topic of your page. If you are using keywords in your Meta title and description and just once in the entire content there is no reason you won’t start getting ranked. Make sure to provide value to the visitors, keep the quality as good as you can.
Optimize Meta Title & Description for Maximum CTR
Click through Rate (CTR) is the ratio of clicks on your result on the SERP to the number of time it appeared on the SERP which is called the impression. The formula is simple the more your CTR is the more Google you push you higher in the rankings. You can optimize your Meta title and description for maximum CTR by using “MOIFIERS”. These modifiers are words that can add magic to your titles and descriptions. For example:
Simple Title: Important SEO Factors in 2019
Title with Modifiers: Top 13 Actionable SEO Factors in 2019
In the above example TOP, 13, and Actionable are the modifiers that is making the Title more attractive and click bait. Since a study proved that heading which use odd number instead of even tends to perform better in search rankings. Add if you modifiers such as BEST, ORDER NOW, BUY, FREE SHIPPING, DISCOUNT, LIMITED OFFERS, AFFORDABLE, LOWEST PRICE you will surely start getting more click than your competitors.
Use LSI & Searches Related To Keywords
LSI or Latent semantic index, are keywords which semantically related to your primary keyword which are a great pick to use within the body of your content to enhance rankings. Similarly “searches related to keywords” are keywords that appears at the end of search engine result page when you search a popular term under the heading of “Related keywords”.
You can get LSI keywords when you type your search query in the Google’s search bar and just before hitting enter there is list of suggestion that Google has to offer you. Pick those keywords and sprinkle them within your content. You will not just start getting rank on those keywords but you will also start getting ranked on long-tail combination of your keywords. This phenomenon strengthen your primary short tail keyword which has the high competition.
Pay Strong Attention on the Basics
We all know that there are more than 200 rankings factors on which Google promote or demote a keyword of a specific website. Among these factors the importance of on-page SEO factors are of grave importance. A perfectly crafted on-page strategy should follow the following steps:
- Keywords Research
Picking out the most competitive and business driven keywords is the fundamental step of a SEO process. You need to understand what your target audience will type in the search box to make their way to your website and it must also convert your target audience.
- Optimize Meta Tags
Meta tags which include Meta title and Meta description is the key areas of your website you need to optimize. The description and the title tag will tell the search engine about your web page. If your Meta titles and descriptions are optimized for high CTR you will not only get more audience but you will start moving up in the SERP.
- Unique Content
Unique and high quality content is the meat of your SEO. If you are updating high quality content on daily basis your likes of beating your competitor will get higher
Fast loading Pages on Mobile & Desktop
Page load speed is among the top 3 ranking factors officially stated by Google. Google has officially launched its page speed insights tool that tells user about their page load speed on both mobile and desktop devices. This tools that the page speed of your website is poor, average or good. Your page load speed should be fast and on an average the page loading time of your website should be not more than 3-4 seconds.